Many people who experience hearing loss can attest to the fact that there is a sort of denial and mourning period. Because it says so here: Hearing loss. So many people mourn the loss of their hearing and what this means for them moving forward. The best thing you can do is help them work through their feelings, do some research on helpful resources, and tell them they should get a hearing evaluation from a professional. Sometimes, not knowing and being in denial is harder than knowing and deciding what you can do about it. Knowing if you have hearing loss can be liberating because they can fully understand how to improve their hearing moving forward. Once people start treating their hearing loss, they start to feel like themselves again.